The most recent development in SEO content strategy is the concept of topic clusters introduced by Hubspot in 2017. In this session, we will cover the following: 1. What are topic clusters 2. Why do topic clusters work (briefly) 3. How to reorganize existing content into topic clusters to boost search engine ranking, while making your human visitors happier.
Art Williams is the VP of Technology & Drupal Team Lead at Texas Creative, a full-service marketing agency based in San Antonio. He has been active in Drupal development for more than 13 years, is a co-organizer of the San Antonio Drupal User Group, and has attended many user groups, Texas Camps, and DrupalCons. Art and the Texas Creative team maintain many contrib modules and are active in the issues queues of core and other contrib modules.