Oct 18-19, 2019  ·  San Antonio, TX
Texas Camp 2019


Content strategy
Skill Level
Saturday 10/19/2019

20% of Global searches is Voice based and in the next 2 years by 2020; this number will increase to 50%. If that does not bother a content creator or marketer! I am not sure what will! Search is changing, and so is the way consumers choose to engage with businesses locally or globally. There is a distinct move away from screens and keyboards, and into voice-based interactions. Voice-search is becoming a fast-growing habit across consumer segments and fundamentally transforming how people and businesses transact on the internet. Consider this: According to Technavio, the voice recognition market will be a massive $601 million industry by 2019. Christmas 2017, the Amazon Echo Dot was the best-selling holiday gift Here are some key takeaways: Why a voice content strategy is critical for enterprises How and Why to make your content future proof The differences between voice-based and web-based content, and how that affects user experience The basics of optimizing your content for voice search Why bots should be your next strategic investment

Gaurav Mishra

As Srijan's Director - Digital Experience, Gaurav has an 11+ years’ accomplished career track in building enterprise partnerships. He currently heads Srijan’s US operations and is involved in delivering and sustaining revenue and profit gains in highly competitive U.S. and Asia markets. Gaurav has a deep understanding of evolving technology trends, their impact on enterprises, and how to leverage them to create compelling solutions. He is especially attuned to the developing voice-tech space and helping several global firms across industries find opportunities to leverage voice-tech. He works closely with enterprises that are in the midst of their digital transformation, helping them create innovative technology solutions that intelligently blend existing CMS platforms with the power of bots. Gaurav regularly speaks at industry events across the globe, a few notable ones being Tech Triveni, New Delhi 2018 and DrupalCon New Orleans, 2016. Video of one of my talks https://www.youtube.com/watch?v=7zRR2of5s8s